The Acts of Kindness Project
This collaboration with MSPCA marks another enthusiastic endeavor aimed at raising awareness and educating young individuals on the importance of caring for and protecting our furry, feathered, and scaly companions. The goal is to integrate this project into the curriculum of all Maltese schools, instilling in tomorrow’s adults essential values such as kindness, empathy, and responsibility.
With this objective in mind, it was imperative that the imagery and branding of the project embody these values while also captivating the interest of our young target audience. The lesson plans, expertly crafted by Louiselle Grech, have been tailored to complement the Acts of Kindness branding and campaign imagery. Additionally, merchandise has been designed to further extend the project's reach and impact.
Client: MSPCA
Project details: branding, illustration, marketing, editorial design
